New Belgium Brewing Company has announced that they are looking for a location to place a second brewing facility on the East Coast. Rumor has it (so far) that the choices are now between Philadelphia, Pennsylvania and Asheville, North Carolina. At this time of writing I believe I have read another rumor that a site deemed a great possibility for a brewery is under contract in Asheville, but mum’s the word.
I’ve never been to Asheville, North Carolina or to Philadelphia. I have, however been to Fort Collins, Colorado, the birthplace of New Belgium Brewing. I’ve researched Asheville in the past as a potential place to live and I liked what I saw during my review. A small town in the mountainous region of North Carolina is much more like Fort Collins than Philadelphia is. Asheville has about 83,000 people and at least seven breweries show up on a Google Maps search. That tells me that in addition to being a college town, beer has a great presence and probably drives a lot of the culture there.
I like the state of North Carolina and their support for beer culture. Their laws seem to make it pretty easy to found a brewery and begin distributing. There are more breweries in Asheville than there are in the state of Georgia. My state could learn a thing or two from North Carolina. Anyway, New Belgium and I have a good history together since I discovered Fat Tire in Colorado. The relationship was even further solidified when, after I moved to Georgia, they began distributing here just a few years ago. That being said, any facility they build on the east side of the country should be as close to me as possible. Asheville is so much closer than Philly is – I may could even help build it for a day if they have some sort of community effort!
So there it is: no good reason for New Belgium to choose Asheville other than my own selfishness. Philadelphia just doesn’t fit for the company culture. I’d like to make it a point to visit the new place either way; it will just be easier to visit more often than if it were in Pennsylvania. Congrats to New Belgium, though – it’s exciting to think my favorite brewery is enjoying this much success!
I’ll be sure to update this post as I hear things, whether they’re confirmed or not. I’m on my way to NC next month and quite possibly could make it to the Asheville area. Until I hear something, though…
Update: New Belgium made an official announcement on April 5, 2012 regarding the new East coast facility, and it will be in Asheville! It’s seven hours from my house in Georgia and will be an awesome road trip in the coming years. Ground breaking is expected to be sometime in early 2013, with production beginning in 2015. This says a lot for Asheville’s economy and beer culture, and I would only be more excited about it if they were coming to my hometown. I’m glad New Belgium took my advice – I heard that Philly brushed them off.