I received an e-mail from Lance Curran at Arcade Brewery today:
For Immediate Release
Arcade Brewery, a soon-to-open Chicago craft brewery, recently launched their first Public Brew challenge; a crowdsourced beer line. The Public Brew series engages Arcade Brewery’s community to help create aspects of the beer from naming the beer, label design, and even suggestive aspects of recipe formulation. The first Public Brew will be a Scotch Ale.
Arcade Brewery recently polled their community for beer names on their Facebook page. More than 150 submissions were reduced to 7 finalists and over 470 votes determined the Scotch Ale’s future name: William Wallace Wrestle Fest.
Arcade Brewery is now accepting label design submissions for the newly named beer through March 15th, 2013. The artist of the winning design will be awarded $300 and have their design printed as the beer’s label. More information on the label designchallenge can be found at http://www.arcadebrewery.com/forum/design-challenge/
Arcade Brewery will also be launching 6 Pack Stories (a comic across 6 bottles of beer) his summer. 6 Pack Stories is written by Jason Aaron (Scalped, Thor, Wolverine) and designed by Tony Moore (The Walking Dead, Venom, Fear Agent, Deadpool)
Please feel free to email email@example.com with questions or for more details on the challenge.