Today at the package store I discovered a stack of boxed six-packs that simply said “Bomb Lager,” and under the logo was CRAFT BEER. I’m only guessing that’s what caught my eye. The six-pack of 12-oz cans was $5.99 which, for craft beer, is rare. The guy at the checkout counter asked if I’d had it before, and I replied in the negative. “It’s not much different from Budweiser,” he said. Since there was no description at all on the box, I was purchasing on faith that this was actually craft beer and not some spinoff LLC from one of the oversized breweries. It’s not.
Bomb Beer Company is located in Manhattan and they contract with breweries across the country for production (Terrapin Brewery in Athens, GA started off the same way). Their Website is well done and they seem to be fairly responsive on Twitter, though the brewery is not well-known. They began distributing in Georgia in late February this year.
Their website says it’s a “traditional Bavarian Helles…” and that’s what we expect. I popped the first can this evening to find a well-carbonated, light-in-color Munich original, only somewhat comparable to a Coors or Budweiser (the lagers, not the lights). For those of you who don’t know, Coors and Anheuser (and Yuengling, Schaefer, and the lot) came to the U.S. from Germany and the area. The Helles is also from Germany and was created to compete with Pilsner from Czechoslovakia. What I expected was a light, fresh, clear lager that was perfect for the warm spring afternoon. I was not disappointed.
The Helles style was invented by Spaten, and this is a great specimen – light on the nose. There is a slight bitterness up-front but the finish is dry and balanced. In my opinion, this is better and has more mouthfeel than the traditional mass-produced American lager. After that, though, there’s not much left to say. It’s great to see a beer with the same drinkability as their hugely-mass-produced counterparts from a small craft brewer in the Northeast. I know that consistency between batches is a difficult achievement, and a beer this light is quite fragile and susceptible to many alterations. Bomb has done a great job producing this. I’m having another as I write, and the finish draws me to another sip every time.
I don’t review with numbers; the whole independent review is too subjective to quantify it. I like this beer and the style is spot on. I wouldn’t change a thing. The fact that it’s canned says that they’re looking to ship very far from the Northeast United States, and they should – or at least contract with more distant breweries for a further reach. At the end of a warm spring or summer day, I’d much rather have this than the stuff sold in 30-packs. It’s an inexpensive lager that is still worthy of a glass, and I’ll leave it at that while I have another.