I know I’m late to the game, but I just recently had the opportunity to watch Beer Wars, a documentary on how craft brewing is having such a hard time against the big three. One thing I learned watching the film was that I should do a blind taste test myself to determine the difference among Coors, Budweiser, and Miller. The folks in the documentary were 100% confused about what they were drinking, and I figure I need to have that little experience on my belt to explain to the public how shitty the corn/rice beer is.
Craft brewers produce something that is admittedly for a select market, but that doesn’t mean everyone else should go and piss off. We’re connoisseurs, not snobs. However, it’s becoming more and more difficult to find a variety of beers where I live. When I go to a package store, I find it annoying that I don’t see much that I haven’t already had. My location severely limits my selection of craft beer and that bothers me most of the time.
The fact that mainstream media has a stronghold in the Southeast doesn’t help my case at all. Quite a few people believe what they hear other people say in front of them in the checkout line at Wal-Mart, and the major cable news stations are gospel. So when it comes to deciding on beer, that 64-calorie bullshit seems cool on the commercial…
If anyone had the chance and the desire to learn about the history of beer, they would certainly and quickly find out that until the 1800’s in the United States, beer wasn’t so light on color and taste. It was dark at times, murky, nutritious, and necessary for survival. The push to sell more and beat the competition led to the unfortunate majority of beer we have on the market today.
Still, the United States has the most diverse beer market in the world. With a reported 1,938 craft breweries in this country operating in 2011 (including brewpubs), we have a nearly endless selection across this land. I share my favorites with my readers all the time, and I get new favorites every month. I just discovered the Clown Shoes series of beers by Mercury Brewing Company, and the Muffin Top – a “Belgian Style Tripel India Pale Ale” – is exactly what it says. To me, anyway.
Back to my point, which is really just a call-t0-action: Learn about beer. The history, how it’s made, and the immeasurable variety of it that we have to choose from. Vote with your dollar. Craft beer is good for the economy, and I’m not going to elaborate on that point. To know your beer is to enjoy it. If you have any questions or need some pointers on where to begin your craft beer journey, just ask me.
Oh, and one last thing (I’m going to make this a point at the end of every podcast): enjoy your craft beer responsibly.